/ Field notes on search & growth
INSIGHTS.
Practical guides to SEO, GEO and digital growth — what we're seeing, and what actually works.
SEO · 20 May 2026
Why an SEO-first website wins in 2026
The decisions made before launch decide whether you ever rank. Here's what an SEO-first build does differently from a pretty site bolted onto search later.
Read → GEO · 15 Apr 2026GEO: getting cited by ChatGPT, Perplexity and Google AI Overviews
Generative Engine Optimization is the new front of search. Here's how to make your content the source AI assistants quote — not the page they skip.
Read → Performance · 10 Mar 2026Core Web Vitals: the speed signals that quietly decide your rankings
LCP, CLS and INP aren't vanity metrics — they're ranking factors and conversion levers. A plain-English guide to the three numbers that matter.
Read →PUT THESE IDEAS TO WORK.
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